Building key capabilities to unlock customer centricity
Many companies strive to become customer centric, but what does customer centricity really mean? Customer centricity means putting the customer first and in the center of everything we do, valuing the customer perspective in all aspects of the business. It requires a strong focus on understanding customers’ needs to be able to meet or exceed […]
From a product centric to a customer centric approach
Background A leading insurance company in Sweden found themselves in the need of understanding their customers and their business to cope with their ambition to grow their sales across product areas while keeping their competitiveness. The company has achieved double-digit growth in recent years by focusing on selected product segments. Historically, the organization has aligned […]
