Accelerating Innovation: A User-Centric and Data-Driven approach to Product Management

Background To meet growing customer expectations and rising competitive pressure on cost, our client had launched a strategic transformation to capture measurable business value from automation and data, while building a strong foundation for adaptability and innovation in the face of market shifts. At the core of the transformation was the implementation of an agile MVP […]

Transforming Together: A Strategy for Responsible and Customer-Centric R&D

Background As our clients’ different brands joined together in a unified R&D organisation, a strategy was required to set the direction and ensure that the inherent efficiency in the new organisation could be fully realised. We, a team of three consultants from Influence, were tasked with assisting the newly appointed head of strategic planning in […]

Is Change Management as Crucial as Strategy?

Most companies dedicate significant time and energy to formulating a clear strategy. Typically, there’s a structured strategy process where the leadership team identifies goals, priorities, and direction. External experts might be brought in, market analysis is made, and workshops are held – all in the pursuit of a strategy that will guide the company to […]

Leading the transition: Launching a new global brand in E-mobility

Developing a new global brand identity and go-to-market (GTM) strategy is a comprehensive process. For this project, we focused on managing the change from being a subsidiary of a well-established company to creating a unique identity in the market. Our role involved overseeing every aspect of the GTM strategy, from brand launch to internal change […]

A Better Approach to System Implementation

Large system implementations are often costly, but their true cost becomes apparent when they fail to address business needs. Why does this happen? A key factor is a lack of understanding of the system’s real-world context. Without end-user involvement, these systems often miss the mark, failing to address the behaviors, motivations, and real-world workflows of […]

Leverage AI for organizational transformation: Key success factors

Our approach to AI implementation centers on five key strategies to ensure effective adoption and sustainable impact. By prioritizing pilot programs, comprehensive training, goal alignment, scalability, and the sharing of use cases, you can build a foundation that empowers teams and fosters a culture of continuous innovation. 1. Prioritize Pilot Programs for Practical Insights Launching […]

Four perspectives on generative AI to see and unlock potential

A simplified spectrum Considering the strategic, structural, and cultural implications of generative AI can be challenging. I have found that viewing generative AI on various levels of sophistication and complexity helps to gain better clarity. This “spectrum” can in turn be simplified into four perspectives and seen as a staircase, where one level if advanced […]

Turning a negative trend in onboarding: understanding the employee experience

Background A global company was facing a challenge of decreasing employee satisfaction and increased churn at an early stage of employment. In an industry characterized by rapid change driven by digitalization and automation, attracting and keeping the right talents is critical for continued success. Action had to be taken to ensure talents wanted to stay […]