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Insight:

Collaboration tools may actually destroy collaboration (part 2/2)

Summary
  • Digital collaborative tools are becoming part of our everyday work environment and are there to help us be efficient and effective. However, if you aren’t careful you can instead fall into traps that lead to the exact opposite effect. This insight highlights a key trap and what you can do instead to turn it into value.

Everyone else does it, is a problematic reason


Identify, avoid and capitalize on a collaboration trap

A key driving force for a modern digital workplace is talent attraction. The future workforce will not accept inferior work tools. This cause many organisations with low digital maturity to try catch up rapidly when they hear key talent telling management that everyone else has come further.


And they are right. Digital collaboration is an essential cornerstone in creating a digitally mature agile organisation with the capacity to evolve with rapidly changing markets.


However, stressed implementations with the main reason that everyone else is doing it and we need to catch up has very little chances of success and is often strategically unsound.


Our advice:
Find comfort in the fact that the tools are powerful and can rapidly be introduced and use this fact to find the time to first reflect on the right strategy and structures. Take a step-wise approach with clear aims defined.


Let important work teams with high collaboration needs be the first ones to test your structures, reflect, adapt. Once this has been carried out, roll out your refined structure team by team and after a while the momentum will make it cascade with a common structure being introduced in your organisation.


A strategic and structured team by team approach will make it possible to delivery on the promise of digital collaboration. Likely you will both get further and faster than if you just did it stressed to “catch up”.

Per Appelgren
Pierre Jarméus